Future of Retail:
A Research POV Report
A research project identifying four emerging trends in the post-pandemic retail world and how they will shape its future.
MY ROLE
I took on the role of a researcher to build the report, which included collecting data and uncovering key trends that informed the final insights.
THE TEAM
UX Designer (me)
UX Designer
UX Researcher
SKILLS
Trend Study
Research Analysis
TIMELINE
July 2021 - Sep 2021
THE BROADER THEMES WE EXPLORED:
Project Overview
Project Outcome
‘Future of Retail’ is a trend report that our team of 3 designers created. The 3 month long research process involved extensive data collection, analyzing trend directions and a thorough exploration of their potential implications and alternate futures in retail. By delving into the behavioral shifts, we identified four emerging trends shaping the post-pandemic retail landscape for the next few years.
This report's insights played a key role in shaping Designit's strategic pitches to potential retail clients, further building upon the company’s position as a leader in research and innovation. By delivering forward-looking perspectives, it helped clients develop strategies to navigate the evolving retail landscape in the coming years.
LIBRARY INSPIRED STORE : Snøhetta
Physical Retail
B2B Retail
Tech-fueled Retail
Loyalty Retail
/Blended experiences
/Community concepts
/Experiential escapism
/Digital first
/AI powered analytics
/Live inventory
/Personalized stores
/Omnichannel world
/Revolutionary phygital
/Subscription models
/Ethical commerce
/Rental service models
Data
collection
Analyzing the retail industry and gathering data from forecasts & reports on key developments.
Trend spheres and drivers
Identifying drivers, processes, demographics, and maturity through case studies.
Trend directions
Deep diving into the trend directions extracted from trend spheres.
Implications and alternate futures
Exploring the impact of each trend as well as its possible alternate futures.
Behavioral shifts
Identifying shifts in consumer beliefs and shopping behaviors post-COVID.
Framing trends statements
From all the research and insights, crafting the final trends statements.
The process we followed to identify future trends.
Building loyalty through subscription model retail.
Consumers are increasingly adopting subscriptions for the flexibility, control, and premium benefits they offer, while also choosing brands based on sustainability, ethics, political stance, and transparency, leading to longer brand loyalty.
Using AI and automated systems for data management and analytics to enhance logistics, operations and business intelligence.
Brands are using real-time data for stock management, pricing, and inventory visibility, while automating delivery networks and warehouse operations with AI and robotics for a more efficient supply chain.
Engaging consumers socially and building emotional connections with retail stores by community building.
Brands are fostering a strong sense of belonging by creating spaces for personal interaction, such as exclusive communities or sensorial experiences, and moving towards blended retail concepts.
Offering consumers a personalized and integrated shopping experience by modern technological interventions.
Brands are personalizing experiences and services, bridging physical and digital channels for seamless transactions, while enhancing convenience with digitized purchasing, fast deliveries, and easy checkout.
Key trends in post pandemic retail
🛍️
⚙️
🛝
💻
MUSUEM LIKE EXPERIENCES AT RETAIL STORES.
HERE: GLOSSIER, SEATTLE
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Shreya Mathur © 2024
Made with care in Chicago, US
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INTERACTION DESIGN
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